Selected Work
We build brands and the products they turn into. Identity systems, apps, websites, motion, print — usually more than one on the same project. Small team, senior hands, start to finish.
Helium
Brand
Strategy
Product
for
Proptech
Rental discovery for gated societies, where the listing matches the house you walk into. Identity, site, product and social, built around the one promise the category keeps breaking.
Unbind Yoga
Brand
Strategy
Web
Product
for
Wellness
An Ashtanga practice that builds a new session around your body every day. We named it, built the identity, and designed the app that decides what you practise.
We Do Good
Brand
Web
Product
for
Edutech
NonProfit
A marketplace that puts corporate expertise to work inside nonprofits. We rebuilt the identity, site and product so the platform reads as professional infrastructure, not a donation drive.
Fi.money
Brand
Strategy
Product
for
Fintech
Consumer fintech at national scale. We worked across brand and product surfaces, including launch work for UPI Lite: payments small enough that the friction shouldn't exist.
Studio Ananta
Design
Build
for
Wellness
A multi-modality wellness lounge in Hyderabad. We collapsed eight scattered disciplines into three — Movement, Mind, Recovery — and rebuilt the site around how people actually choose.
Studio Ananta
Web
A multi-modality wellness lounge in Hyderabad. We collapsed eight scattered disciplines into three — Movement, Mind, Recovery — and rebuilt the site around how people actually choose.
Unbind Yoga
Branding
Web
Product
An Ashtanga practice that builds a new session around your body every day. We named it, built the identity, and designed the app that decides what you practise.
We do good
Re branding
Web
Product
A marketplace that puts corporate expertise to work inside nonprofits. We rebuilt the identity, site and product so the platform reads as professional infrastructure, not a donation drive.
Helium
Branding
Web
Product
Social
Rental discovery for gated societies, where the listing matches the house you walk into. Identity, site, product and social, built around the one promise the category keeps breaking.
KPJ
Branding
Web
Packaging
Indian gravies and masalas made for kitchens far from home. A packaging system across six SKUs that treats the food as already premium, with nothing softened for a foreign shelf.
Fi/epifi
Branding
Web
Product
Consumer fintech at national scale. We worked across brand and product surfaces, including launch work for UPI Lite: payments small enough that the friction shouldn't exist.
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Terms
Booking for Q4 ‘2026
©Etcetera 2026-14
Substack
From our mind to your mind
Booking projects for Q4 ‘2026
Terms