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Two-line placeholder describing the project — what it is, what the studio made, and the shift it created. Replace with locked copy from Notion.
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Two-line placeholder describing the project — what it is, what the studio made, and the shift it created. Replace with locked copy from Notion.
Project Name
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Two-line placeholder describing the project — what it is, what the studio made, and the shift it created. Replace with locked copy from Notion.
Project Name
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Two-line placeholder describing the project — what it is, what the studio made, and the shift it created. Replace with locked copy from Notion.
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Two-line placeholder describing the project — what it is, what the studio made, and the shift it created. Replace with locked copy from Notion.
Fi.Money
We partnered with Fi to build a money app for the people the legacy banks never designed for — the next generation, digital-first, done with branches and done with being patronised. Product, brand, website. One conviction running through all three: your money should be in your control, and you should be able to understand it without a finance degree. We stripped out the complexity that traditional banks use to keep customers compliant. We replaced intimidation with clarity. Every screen, every word, every interaction built to put information back in the user's hands — because information is power, and power had been pointing the wrong way. Fi isn't a friendlier bank. It's an argument that banking was built backwards.
Backed by Ribbit, Peak XV, and Temasek, Fi raised $169M with over 3mil users.
Minted NY
mintednewyork.com
We developed a new core identity for Minted New York, bringing new energy to a heritage brand and helping shift them into a new category of consumer athletic wear.
Alma
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We created a full launch brand for Alma, an AI nutrition assistant, complete with strategy, copywriting, and a vibrant visual identity.
Superhuman
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When Grammarly, Coda, and Superhuman merged into a single AI-native platform, we built their new brand around a unique logo—one that doubles as a digitally-native, motion-driven character that's embedded into the product experience.