We've worked with Etcetera since before there was much of a Fi to design for. They were in the room for the decisions that shaped the company, not just the ones that shaped the brand. Rare to find a studio that stays that close.

Over the years we've thrown a lot at Etcetera and they've never handed back something that felt off-brand or half-thought. At this point they know Helium almost as well as we do.

The brand Etcetera built for us held up far longer than we expected it to. They put everything into it, and you could see that in the detail.

Etcetera understood what we were trying to do before we'd finished explaining it. The work takes our mission seriously without ever getting solemn about it.

I'm the engineer on the other side of the handoff, so what I care about is whether a design survives contact with production. Etcetera's did. Edge cases handled, the system documented, nothing lost in translation.

One of the best designers I've worked with. Abhilash played a key role in building the design architecture and language for Fi, adored by millions of users — taking complex problems and turning them into simple, user-friendly designs.

A strong partner throughout — he owned a large part of the creative ideation and collaborated with us on user research and data-backed decisions. Abhilash isn't afraid to explore bold ideas, and he's a great brainstorming partner.

We've worked with Etcetera since before there was much of a Fi to design for. They were in the room for the decisions that shaped the company, not just the ones that shaped the brand. Rare to find a studio that stays that close.

We've worked with Etcetera since before there was much of a Fi to design for. They were in the room for the decisions that shaped the company, not just the ones that shaped the brand. Rare to find a studio that stays that close.

We've worked with Etcetera since before there was much of a Fi to design for. They were in the room for the decisions that shaped the company, not just the ones that shaped the brand. Rare to find a studio that stays that close.